Have you ever wondered how you get to buy something online?
Before, you might have gone directly to a store or looked for a recommendation. Today, the process is more complex and digital. According to a recent Google report, consumers in Mexico follow a pattern that includes four stages: look for, scroll, visualize and buy.
Search: more than keywords
We no longer just type "best running shoes." Now, we use natural language, ask comprehensive questions, and even search with images. Tools like Google Lens allow us to identify products through photos, and 151% of daily Google searches are completely new. This reflects how the way we search for information is constantly evolving.
Scrolling: The New Shop Window
Swiping has become a popular way to discover products. Platforms like YouTube Shorts have gained popularity, with registered users in Mexico growing by 2018-2023 through January 2024. Even if we don't intend to buy, an engaging video can capture our attention and motivate us to consider a purchase.
Visualize: Beyond Entertainment
Streaming isn't just for watching TV shows or movies. Now, it's a tool for discovering products and brands. From reviews to live demos, videos help us make informed decisions. In fact, 871% of Mexican users trust content creators, according to Kantar data cited by Google.
️ Buying: Multi-Stage Decisions
Purchasing is no longer the end of a linear process. It can happen at any time and on any platform. Globally, people make more than a billion purchases a day through Google search. In Mexico, this behavior reflects how digitalization has transformed our purchasing decisions.
Conclusion: adapting to the new consumer
This shift in Mexican consumer behavior highlights the importance of adaptability. Brands and businesses must understand this new purchasing journey to offer relevant and personalized experiences. By understanding how we search, scroll, view, and purchase, they can connect more effectively with their customers.
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