We are living through a pivotal moment in the history of technology. Artificial intelligence has played a transformative role in the way we access knowledge, interact, and work. But like any powerful tool, its impact can be both positive and negative.
What if doomscrolling isn't done by the algorithm anymore, but by the people you love most? A few years ago, you used to get together with your friends to chat, laugh, and gossip about real life. Today, you learn about their breakups, their achievements, their vacations, their anxiety, their new diet...
Have you ever wondered how you buy something online? Before, you might have gone directly to a store or looked for a recommendation. Today, the process is more complex and digital. According to a recent Google report, consumers in Mexico follow a pattern that...
Hello, hello. It's becoming more and more common for us to talk to artificial intelligences like ChatGPT. And since we're polite people (most of us), we tend to use phrases like "please" and "thank you." But... did you know that could have a real cost? Yes, it sounds strange, but let me explain...
Market segmentation is a critical marketing process that involves dividing a market into groups of consumers with similar characteristics. This allows businesses to focus on the most promising potential customers and develop marketing strategies. 
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