What if doomscrolling is no longer done by the algorithm, but by the people you love most?
A few years ago, you used to get together with your friends to chat, laugh, and share real-life gossip. Today, you learn about their breakups, their achievements, their vacations, their anxiety, their new diet, and even their playlists—all from their Stories, Reels, or Tweets.
And without realizing it, you've been there for hours: scrolling through his life.
What is doomscrolling and why does it now have a familiar face?
He doomscrolling It is that habit of sliding your finger on the screen without stopping, consuming content that often stresses you out, distresses you or simply keeps you trappedBefore, it was all negative news, conflicts, tragedies. Now… they're your friends too.
Yes. Your friends became part of the content.
Not out of malice, but because this is how this game worksIf you don't post, you don't exist. And if you're not seen, no one asks how you're doing.
How does this kidnap us?
- It makes us feel close, but we are far away.
You see their photos and think you're in the know. But you don't talk to them. They don't talk to you. You just watch each other's "online versions." - Replace conversations with public monologues.
Everyone posts their own thing, hoping for reactions… but there's no real dialogue anymore. - It makes you feel compared, not connected.
Even if what you see is positive, you often feel like you're falling behind.
So, do they miss you?
Probably yes.
But they are also trapped, like you.
And even if they want to talk to you, maybe they are also waiting for you to react firstBecause now this is how you show affection: with a like, an emoji, a view.
And what can you do?
Break the spell. Make it human.
Write a real message. Make a spontaneous video call. Invite them out for coffee without photos.
Don't consume them. Get to know them again.
Your friends aren't content. They don't need your digital reaction. They need you to listen, without filters or hashtags.
Sincere closing:
Swipe into real life.
Your friends aren't your captors. They're just as lost in this endless game as you are.
And if they miss you... maybe today is a good day to reconnect. Not with a scroll, but with an honest word.
EN 
ES